Maven has consolidated all the email templates you need to sell and market your cohort.
👉 Here’s the Google Doc version: bit.ly/maven-sales-templates
| Week | Task |
|---|---|
| Week -6 | • Survey your audience to build a waitlist |
| • Interview 10 interested students and incorporate their language into your CLP | |
| • Create a list of all your contacts and message them | |
| Week -4/-5 | • Publish your landing page |
| • Post value-add content on social media/ newsletter | |
| • Announce your course | |
| • Create Dropped off or Acceptance drip campaign | |
| Week -3 | • Conduct 1:1 calls with every interested students (weekly) |
| • Send personalized emails to interested students | |
| Week -2 | • Offer a free workshop. Promote to your interest list + contacts + social media |
| Week -1 | • Drive last minute enrollments (referrals) |
| Week 0 - Cohort Start | • Welcome and onboard students |
All templates are below 👇
<aside> 📚 Check out these detailed instructions on how to survey your audience and examples from past instructors.
</aside>
Announcement template: I'm building a live, [X-length] cohort-based course for [target student] on how to [course outcome]. It will be $[Price] and run in [Month]. You’ll learn [outcome 1, outcome 2, outcome 3]. I’ve taught these principles to [your credibility as a leader, operator, and/or teacher], and now I’d love to teach you. Fill out this survey to get on the waitlist & be the first to hear when enrollments open!
Recommended survey questions
Optional questions